When global beauty giant Sephora launched in the UK, they faced a challenge—how to authentically connect with the diverse regional beauty cultures. To bridge this gap, we created ‘Meet Me at Sephora’, a hyper-local creative strategy blending Sephora’s inclusive spirit with cultural nuances and regional personalities. The each launch was orchestrated by a council of local tastemaker and cultural stakeholder to ensure each activation was tailored to the unique identity of the city. With experiential events, community engagement, brand partnerships and viral social moments, we welcomed over 150,000 customers and generated billions in social reach, ensuring Sephora’s launches were not just seen, but truly embraced.