The world loves pizza, and Pizza Hut - possibly the world’s greatest pizza - wanted to show some love right back. With everyday networks and data use consuming 8 billion kwh more than daily household lighting, we wanted to do something a bit more impactful than sitting in the dark for Earth Hour. So, Pizza Hut asked people to go offline for a bit. We created a website that only works without WiFi, encouraging people to visit and disconnect from the internet for an entire hour to get rewarded with a free pizza. A simple action that saved up to 12% more energy in every household than simply turning off the lights. And by the time everyone went back online… their free pizza was already on its way.