Meta wanted to educate families across the EU about tools and features designed to support parents and help teenagers have a safer experience on Instagram. Spanning eight European markets, the campaign included locally adapted video, OOH, print, social, and newsletters in seven languages to introduce over 30 tools and features—all developed to help families have a more positive experience on the platform. The campaign effectively highlighted Meta’s commitment to youth wellbeing, and cemented Instagram’s tools as meaningful actions in the drive to safeguard teens in the digital age.