The UK Government Communication Service (GCS) partnered with Fluency M+C Saatchi on a digital transformation journey across government focused on communications. The partnership has seen the launch of an influential new government technology, Mapp: a cross-channel digital planning and evaluation tool that unifies Paid, Owned, and Earned media within a single source of truth. Leveraging AI-powered automation, Mapp has drastically reducing manual data processing by 80%, enabling real-time insights that mean faster, better informed, and more responsive actions across government.

By integrating Comprehension AI, Mapp introduces synthetic metrics that analyse public sentiment and trust, providing deeper, data-backed insights for campaign optimisation. AI-driven auto-tagging alone has yielded a 97% efficiency gain, cutting 1,350 human hours down to just 35, while ensuring consistency and accuracy.

With predictive analytics, automated reporting, and AI-driven sentiment tracking, GCS now makes smarter, faster, and more informed decisions, to support driving trust and engagement for effective government communications.