The NHS faces some of the most complex and wide-ranging challenges of any organisation. To drive focus we created a unifying brand platform that has reshaped public health engagement: Help Us Help You.

At its core, this powerful message taps into the British public’s deep respect for the NHS, encouraging people to take action in ways that support both their own health and the NHS’s ability to provide care at scale. It has become the foundation of multiple nationwide campaigns, tackling critical healthcare challenges—from encouraging earlier cancer diagnoses to reducing unnecessary A&E visits.

To add specificity, we developed complementary sub-brands like Clear on Cancer, Screening Saves Lives, Your Health Matters, and Mental Health Matters, each addressing vital public health priorities.

The result? A unified, highly effective public health campaign. Help Us Help You is an essential pillar of NHS communications and an encapsulation of its public service ethos. It has driven real behaviour change and better health outcomes across the UK.