Big tobacco was recruiting a new generation of nicotine addicts. The Minderoo Foundation advocated for immediate action, but the consequences of vaping remained unclear to decision makers. The only people who knew the true harm of vaping were the young Australians whose lives were being destroyed. 

So we got young Australians whose mental and physical health had been affected to write their own warning labels, presenting them to decision makers while reforms took shape. We also launched UNCLOUD.ORG, a platform for them to warn other young people of the horrors of vaping addiction.