As a sponsor of Parookaville, ING successfully strengthened its brand presence among a vibrant, youthful festival crowd by creating immersive, shareable experiences that resonated with the festival’s energetic atmosphere.

Recognizing the importance of meaningful engagement, ING positioned itself as a creator of memorable moments through dynamic activations. These included a basketball court, an exclusive viewing deck, a thrilling cash catch booth, and a dedicated immersive village for employees. All amplified by live-stream content and dedicated influencer relations. The result: 4,200 activation participants on-site and 6.1 million livestream viewers, exceeding engagement goals and fostering authentic connections with the audience.