Youi’s new partnership platform, Footy. Made By Fans, celebrates the true heroes of the game - the fans. To bring this vision to life, Youi handed over the sponsorship keys to a superfan, Scott Villiers, making him the first-ever fan sponsor of an Australian sporting team. 

For Round 21, St Kilda vs. Brisbane, Scott enjoyed full access to Youi’s sponsorship perks, including exclusive access to players, coaches, and his name on the away guernsey. We created nine unique pieces of content, inviting fans to join Scott’s unforgettable journey, driving brand awareness for Youi and showcasing their commitment to fans.