M&C Saatchi Thinks: Beyond Beautiful

How technology is drastically altering appearance standards, the risks to teen mental health and how brands can build sustainable success.

Modern technology has drastically altered appearance standards and the meaning of beauty. Whilst before, personal beauty may have felt like a simple and fun pleasure, today it is often something all-encompassing, perfectionist, tech-driven, and unattainable. It’s Beyond Beautiful. 

Whilst the industry itself is booming, its unadulterated growth is a key driver of endemic mental health issues amongst younger people. It’s becoming increasingly obvious, and governments and ruling bodies are starting to take notice. 

In our second edition of M&C Saatchi Thinks, we delve into how brands in the beauty industry can achieve innovative, sustainable growth without harming their target audience. To read more download here