thinking
On the Money
A daily insight into changing behaviours during the cost-of-living crisis
We’re all familiar with the headlines surrounding the cost-of-living crisis and the impossible choices real people are making to get by. And though we appreciate the severity of some of these choices (heating or eating), we want to dig deeper to understand all the unexpected and unique ways people are navigating rising costs and what brands can do to help.
We’re getting a daily read via WhatsApp from 50 people across the UK to uncover resourceful revelations of how we’re managing money – from the way we’re shopping, to the way we’re dating.
We’ll be regularly posting our insight here.
Stay tuned to see what we find.
