Woman in a headscarf and a blue surgical facemask


April 2021

When Faith Trumps Fear

Ramadan 2020 was like never before; a damp squib marred by lockdowns, financial constraints and all the complications that came with a global pandemic. 

However, Ramadan 2021 will be a moment to cherish and rejoice. Partly due to a collective desire for compensation for what was missed in 2020, but also underpinned by vaccine optimism and feelings of hope for a strong economic rebound. 

So, what does this mean for brands? M&C Saatchi Indonesia, part of the M&C Saatchi Group, has published a new white paper on uncovering the opportunities that lie ahead to ride this wave of consumer optimism. The study aims it's lens on Indonesia, the country which is home to more Muslims than anywhere else on the planet, yet the insights echo across most of the Islamic world. 

This study shows that marketers should not make assumptions regarding customer sentiment. This creates the risk of getting it wrong, or worse, missing an opportunity to build a strong and unique connection with customers.

Download the full report here.