Cultural Power guides M+C Saatchi into the future
DateApr 2025
RegionGlobal
M+C Saatchi Group’s Global CEO on our bold repositioning and why Cultural Power is the growth engine brands need now.
At M+C Saatchi Group, we’ve always championed Brutal Simplicity of Thought, cutting through complexity to deliver impactful work. Now, we’re building on that philosophy with Cultural Power, a growth engine for brands in a rapidly changing world.
Our global CEO, Zaid Al-Qassab, chatted to Little Black Book about why true brand impact comes from understanding unique challenges, assembling the right specialists, and engaging the communities that matter most.
Read the full article here.
