Breaking and Entering Media sat down with three of our leaders at M+C Saatchi North America to dive into the world of bold ideas, creative leadership, and Cultural Power.
Stevie Archer on Cultural Power and big ideas that win.
In this episode, Stevie Archer, Chief Creative Officer at M+C Saatchi North America, reveals the secrets behind creating breakthrough work that resonates in culture. From brand-building strategies to the importance of bravery in creative success, Stevie dives deep into what makes a big idea truly stand out.
Alexandra Osorio on influencer marketing and building Cultural Power.
Alexandra Osorio, Executive Vice President, Head of Talent & Creator Marketing at M+C Saatchi Sport + Entertainment North America, shares her expertise on leveraging influencer marketing to create lasting cultural impact. In this conversation, she discusses how brands can find the right influencers, avoid common mistakes, and form authentic connections with audiences and why being "culture obsessed" is crucial for successful influencer marketing.
Nadja Bellan-White on bold leadership and brand reinvention.
Nadja Bellan-White, Group CEO of M+C Saatchi North America, discusses how bravery drives great leadership and brand reinvention. She shares how brands can regain cultural relevance and the future of the agency model.
