In partnership with New Zealand Rugby (NZR), our global brand-led design and experience business, Re (part of M+C Saatchi Consulting), has unveiled refreshed brand identities for the All Blacks and Black Ferns.
Honouring their rich legacies while enhancing global appeal and deepening fan engagement, the new identities celebrate the rapid rise of women’s rugby while ensuring both teams remain iconic, united and individually powerful on the world stage.
Designed with digital-first platforms in mind, this marks an exciting new chapter for both teams.
Read more here.
