Dubai Basketball teams up with M+C Saatchi Sport & Entertainment Middle East as its global strategic and creative agency ahead of its 2025–26 EuroLeague debut
M+C Saatchi Sport & Entertainment Middle East will lead the commercial strategy for Dubai Basketball, one of the UAE’s newest and most exciting sports properties. This team is putting Dubai on the map for sport, entertainment, and culture in one of the world’s most dynamic cities.
We will work as an extension of the Dubai Basketball in-house team to build partnerships that reflect Dubai’s ambition and global outlook. Our work includes reviewing all assets, evaluating their value, and creating compelling partnerships that connect brands with this exciting new chapter for sport in the UAE. We will manage every stage of the commercial journey, from identifying prospects to closing partnership agreements.
By combining our expertise with Dubai Basketball’s vision, we are helping to build a world-class sports property that inspires fans and strengthens Dubai’s place on the global stage.
