M+C Saatchi invites Love Island USA contestant to 'Forget Love Island. Love Iceland'
After his dramatic exit from Love Island USA, fan favourite Jalen Brown is trading heartbreak for hot springs, with an open invitation to explore the natural wonders of Iceland. Created by M+C Saatchi SSK in partnership with Inspired by Iceland, this bold travel campaign reimagines what a 'rebound' can look like - swapping reality TV for real adventure.
Known for his charm, optimism, and authenticity, Jalen quickly captured hearts across the U.S. on Love Island USA. But his unexpected departure from the villa left fans stunned and him open to a fresh start. Before the show, Jalen had never travelled outside the U.S. Now, he’s been personally invited to one of the world’s most breathtaking destinations: Iceland.
In a short film launched across social media, Jalen was invited to travel to Iceland and experience its dramatic landscapes, wellness experiences, and welcoming culture. From glaciers and waterfalls to geothermal lagoons and volcanic adventures, Iceland offers something far deeper than a romantic reset, a chance to fall in love with life.
This influencer-driven travel campaign is already making waves online, with fans of both Love Island USA and Iceland rallying behind the idea. By blending reality TV star power with destination marketing, the initiative is a standout example of how influencer partnerships can drive tourism in authentic, impactful ways.
And yes - Jalen is in. His response to the invitation? “Lord I can’t wait to get this travelling started!”
Watch now.
