Scott Feasey on how he's powering culture in the Middle East with M+C Saatchi
DateJun 2025
RegionMiddle East
As media fragments and attention spans shrink, Cultural Power is fast becoming a brand's most valuable currency.
Scott Feasey, our CEO at M+C Saatchi Middle East, sat down with Little Black Book Online to talk about how M+C Saatchi is helping brands harness Cultural Power across the Middle East – one of the fastest growing and most complex markets in the world.
Read the full article here.
