Our latest work for the Australian Retirement Trust (ART) puts the ROAR in retirement.
We’re doubling down on the super mascot that delivers - big time. But this time, we’re turning up the roar, recognition, and reason to believe.
Our latest work for ART is a monster campaign spanning 11 social films, OOH, radio, and more. We cranked up the monster energy like no other super fund could, making sure the brand cues leave a roaring impact; louder, larger, and unmistakably ART.
From a custom sonic brand to a suite of animations featuring the iconic ARTie, every touchpoint is designed to help Aussies connect the mascot to the brand, making super feel relevant to their everyday lives.
Keep an eye out for ARTie on billboards across Australia, during your lunchtime scroll, or anywhere super is being shaken from its slumber.
