After three years at Bastion, Jack Playfair joins M+C Saatchi Group AUNZ as Head of Partnerships to boost the agency's Sport & Entertainment offering.
M+C Saatchi Group AUNZ has appointed Jack Playfair to the newly created role of Head of Partnerships, with a specific focus on further strengthening its Sport & Entertainment offering and accelerating its push toward culturally-led brand solutions.
Jack is a commercially driven partnerships leader with deep experience across brand, sport, and entertainment. Most recently, he spent three years with Bastion, where he led integrated partnerships and brand collaborations.
In that role, Jack worked with major clients including Gatorade, TAB, Kia, SIXT, Crown, and V Energy. Prior to that, he held various commercial roles at Supercars, TLA Worldwide, and Rugby Australia.
He has worked on brand partnerships across some of the world’s biggest sporting platforms, including the AFL, NRL, UFC, cricket, and Formula 1.
In his new position at M+C Saatchi Group AUNZ, Jack will lead the development and execution of strategic partnerships across Sport & Entertainment.
He will be responsible for identifying and securing high-impact brand collaborations, rights holders, and talent opportunities designed to drive earned attention and commercial outcomes for clients.
Dani Bassil, CEO of M+C Saatchi Group ANZ, said, “Jack’s appointment marks an exciting new chapter for our Sport & Entertainment offering. Jack has the experience and ability to transform partnerships into genuine growth engines for clients. He’ll be instrumental in strengthening our Sport & Entertainment offering, but also redefining what partnership excellence looks like.
“He brings a rare combination of commercial acumen and instinct, exactly what’s needed as we shift from traditional sponsorship models to participation-led partnerships that create real impact. We’re thrilled to have him on board at such a pivotal moment for the business.”
Working closely with M+C Saatchi Group AUNZ's PR, social, influencer, and content studio teams, Jack will play a central role in connecting brands to the right partnerships that deliver the most return. His remit will span the full partnership lifecycle, from sponsorship strategy and negotiation, through to activation and amplification.
Jack said, "I’m thrilled to be joining M+C Saatchi Sport & Entertainment at such an exciting time of momentum and ambition. I specialise in identifying and structuring partnerships that deliver measurable commercial outcomes, moving brands beyond visibility to create genuine, high-value connections with the audiences that matter.
"My career has been built on forging partnerships that drive real business outcomes, and I’m looking forward to bringing that experience to help unlock the next phase of growth here."
Jack's appointment reinforces M+C Saatchi’s commitment to helping brands move from passive presence to active participation in culture. He will work across a range of key clients spanning retail, finance, energy, and lifestyle sectors, while also unlocking new partnership-led growth opportunities for the agency.
