To celebrate 100 years of House of Suntory, Beam Suntory launched an immersive media campaign in Singapore, blending digital and physical activations to engage a premium, luxury-driven audience. The campaign highlighted Suntory’s rich heritage through exclusive experiences, including a cinematic tribute film directed by Sofia Coppola, featuring Keanu Reeves, a docu-series, and a global landing page.

A multi-channel strategy ensured maximum impact: digital promotions on luxury lifestyle platforms, high-end magazines, and YouTube Masthead, along with out-of-home (OOH) ads in high-traffic areas. The ArtScience Museum exhibition transported visitors through Suntory’s century-long journey, while the House of Suntory Masters fine-dining series featured Michelin-starred chefs.

The results were outstanding, 24 million views of the manifesto video and 368k views of the docu-series. The exhibition sold-out tickets within days counting 131+ PR coverages worth $643K, and a significant boost in awareness and brand perception. This innovative campaign positioned House of Suntory as the definitive leader in luxury spirits, marking a historic milestone in premium brand storytelling.