Porsche seamlessly bridged its automotive spirit with the lifestyle world through a series of dynamic partnerships and campaigns. Global events like the Icons of Porsche Experience in Dubai captivated over 60,000 fans, while the Driving by Dreams brand platform expanded the Porsche presence across tennis, golf, surfing, culture and more through exciting 360° activations. These campaigns, supported by a suite of integrated influencer activations, and high-profile events, reinforced Porsche`s luxury positioning, connecting performance, innovation, and lifestyle with measurable brand success. The lighthouse communication measures included the aspirational launch of a limited edition kiteboard inspired by the legendary Le Mans winning “Pink Pig”- Porsche and highly immersive campaign featuring world record surfer Sebastian Steudtner.