BMW has always been a point of reference, setting new standards in the luxury SUV market. With the all-new X5, BMW made further step forward by adding upgraded off-road capabilities to its iconic Sheer Driving Pleasure. BMW X5 can now ensure superior performances and rewarding experience literally on every terrain. To showcase this augmented combined potential, BMW constructed a life-size replica of Monza’s iconic racetrack - The Temple of Speed - in the Sahara Desert, transforming 5,793 meters of sand and rock into the ultimate test track. Journalists, influencers, and media experienced the X5’s unmatched versatility during an immersive road trip from Monza to Morocco, culminating in exclusive BMW desert drives. With a 360° global rollout featuring TV, digital ads, and press coverage, the campaign achieved +41% social engagement, 10M video views, and +30% ad recall, cementing the X5’s leadership in luxury and off-road excellence.