Oakley elevated its cultural power with the ‘Be Who You Are’ Lookbook, celebrating baseball star Francisco Lindor’s move to the New York Mets through the vibrant energy of NYC borough Queens. Without direct access to Lindor, the campaign spotlighted real Queens residents, embodying the community’s diversity and welcoming spirit while showcasing Oakley’s Encoder eyewear. From BMX legend Nigel Sylvester to local surfer Alana Murano, the street-cast models reflected the borough’s unique essence and Oakley’s ethos of individuality and sport. This authentic storytelling seamlessly connected Lindor’s journey with the cultural heartbeat of Queens, amplifying Oakley’s relevance and redefining how sports partnerships inspire both community and self-expression.