Packed airports, hazardous weather warnings and peak hotel pricing… most travellers know that where winter breaks are concerned, you’re only one bad booking decision from disaster.

Leaning on Wego’s challenger status, we took a darkly satirical approach focusing on the worst things that could happen on your winter break if you didn’t book with its trip-saving benefits.

And, stretching a limited budget, we created a 4ft tall animatronic, AI-voiced snowman to tell this story. A hilariously grumpy spectre of winter’s past, offering one of the freshest and most compelling voices in the region’s travel category.