Anish Daryani, Kabeer Chaudhury, Lara Hussein, Richard Morewood


July 2021

M&C Saatchi Group Announces New Southeast Asia Hub

We have announced the launch of its Southeast Asia hub, a powerful network of some of our most successful offices: Singapore, Jakarta, and Kuala Lumpur as well as our award-winning Performance Media division.


Led by Richard Morewood, CEO of M&C Saatchi Asia; Anish Daryani, CEO of M&C Saatchi Indonesia; Lara Hussein, CEO of M&C Saatchi Malaysia; and Kabeer Chaudhary, managing director of M&C Saatchi Performance APAC, the Hub will make M&C Saatchi Group more agile and integrated across the region, and more importantly, give clients access to expertise and depth of talent from across the region.

The Southeast Asia Hub will include experienced, creative and strategic leaders from the 3 offices and will be further augmented by specialist divisions: Clear and The Source and supported by a team of over 200 experts in advertising, digital, social, e-commerce, research, performance, and consulting.

Morewood, M&C Saatchi Asia CEO said: “We have re-imagined our Southeast Asia business model by pooling in skills and resources across markets as well as our expertise areas in strategy, creative, performance marketing, research, and production to service our clients.”

With the SEA Hub, our clients will have access to brilliant minds across the region as we help them navigate, create and lead meaningful change.”

The Hub will also work closely with its media buying agency, M&C Saatchi Performance, to offer integrated services to marketers who are looking for end-to-end services in the digital realm.

Performance APAC MD, Kabeer Chaudhary stated “There is a growing trend among marketers who are rebundling their pitches with an aim to develop 360-degree solutions for their branding and performance campaigns. With the launch of the SEA Hub, marketers will be able to borrow from a range of specialisms and expertise, extensive market knowledge, and regional synergies across APAC.”

Moray MacLennan, CEO of M&C Saatchi said: “The setting up of M&C Saatchi SEA reflects the changing needs of clients across this most dynamic of regions. The offer is of world-class capabilities and leadership, across the entire marketing landscape, delivering solutions at pace.”

The Hub is effective immediately.

Lara Hussein, CEO of M&C Saatchi Kuala Lumpur added “Diversity is the mother of creativity and is arguably one of the most important ingredients to spur creative thinking. We all know diverse teams produce richer creative results and greater innovation than all members from the same background. For the SEA hub our philosophy is about diversity of thought, our strengths and capabilities, as well as creative and critical thinking of a team comprising talented individuals with varying skills, education, background, age, and culture to produce richer and inspiring ideas to build upon. This is what makes us different and creatively strong.”

Anish Daryani, CEO of M&C Saatchi Jakarta said “M&C Saatchi has built an exceptional talent pool across Singapore, Malaysia and Indonesia, and now we have the opportunity to make them accessible to clients across the region. This multi-disciplinary expertise coupled with the solid leadership in each of our markets makes us a truly integrated agency network.