Mind the Gap: Brand Experience in Indonesia

In post-pandemic Indonesia, while consumers are still enthusiastic digital shoppers, they are using the internet nearly an hour less a day compared to a year ago.

As they embrace real life interactions again, understanding how best to engage with them has become even more complex and important for brand owners.

A recent McKinsey survey found omnichannel customers shopped 1.7 times more than the single channel shoppers and spent more.

So, M&C Saatchi Indonesia has explored the multiplying touchpoints and developed proprietary tools to measure how the experience a consumer wants from your brand can be improved.

For marketers, our insights and case studies reveal how to optimise brand experience to drive brand equity and deliver commerce.

Download our full report, “Mind The Gap: Brand Experience in Indonesia” here.