A woman's eye.


November 2020

Youth voices: redefining UK-African relations after Brexit

In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and about the continent in the UK, at a historical moment when UK-African relations are being radically redefined.

So what can the voices of youth tell us about UK-Africa relations after Brexit? Applying a range of innovative tools, historical review narratives and semiotics analysis, M&C Saatchi listened in to identify four main narrative touchpoints. To see what they found, read the full article by Tom Curran, Senior Researcher M&C Saatchi World Services, and Gerry Power, Chief Research Officer at M&C Saatchi World Services and MRS Delphi Group member, in Research Live here.