Ready to roar at Cannes Young Lions

Two creative thinkers from M&C Saatchi AUNZ named winners in the Australian Young Lions Digital Competition.

We're excited to announce that Jake Rowland, art director, and Daniel Borghesi, senior copywriter at our Australian agency, M&C Saatchi AUNZ, have been named winners in the Australian Cannes Young Lions Digital Competition.

They were tasked with responding to a brief provided by charity partner Shoreline in under 48 hours. Jake and Daniel's response - the creation of Shore Line, a branded fishing line made in consultation with First Nations Australians with the proceeds going directly to Shoreline. The product would be launched through TikTok via its popular fishing community and sold directly through the platform.

The pair will now head to Cannes in June to represent Australia in the Young Lions Global Competition, going head to head against their international rivals to compete for gold.

Read more about the Cannes Young Lions Australia winners here.

Read more news from M&C Saatchi Group here.