M&C Saatchi UK recognised at the IPA Effectiveness Awards

• Special Award for Best Demonstration of Purpose, also for our work with KhairKhwah and FCDO.
• Silver IPA Effectiveness Award in the 'non- for profit market' category for our work with KhairKhwah and FCDO on "How a "well-wisher" transformed family planning in Pakistan.
• Bronze IPA Effectiveness Award in the 'single market category' for London North Eastern Railway 'Progress after the pandemic' in collaboration with MG OMD

The "Best Demonstration of Purpose" award, typically given to both a non-profit and for-profit company, was only awarded to our non-profit campaign this year—a testament to the strength of our work!

Our winning campaign, KhairKhwah, for the Foreign, Commonwealth and Development Office, tackled Pakistan’s high fertility rate. By promoting family planning, the campaign aimed to boost economic growth, female literacy, workforce participation, and health outcomes.

Through a mix of advertising, digital support, and community engagement, we increased contraception awareness and shifted behaviour among young couples nationwide, including in remote areas. This recognition reflects the powerful impact of purpose-driven work. Huge thanks to our brilliant team and partners at FCDO!

See more news from M&C Saatchi Group here.