M&amp;C Saatchi Indonesia was launched in January 2018, by the three co-founders, Anish Daryani, Dami Sidharta and Elki Hendria. Since then, the agency has seen stupendous growth, growing to 130 people, making it one of our fastest growing offices.&nbsp; &nbsp;The agency has brought on board Michael (Mike) Forster as Managing Director of M&amp;C Saatchi Shopex. Prior to his appointment, Forster was CEO of Geometry Global Korea. In 19 years at WPP agencies he has held end market, regional and global leadership roles. In his 12 years in Asia he has run businesses in Malaysia, Hong Kong, Korea and Indonesia &nbsp;Commenting on the developments, Anish Daryani, Founder and President Director of M&amp;C Saatchi Indonesia, said, “Given the omni-channel environment in which consumers interact with brands, every consumer touchpoint is an opportunity for brands to create an experience. We are launching M&amp;C Saatchi Shopex to meet that very need. As a specialism, we will map and curate customer journeys, online, offline and everything in between. Not only do we have the capability of creating memorable experiences, but also measure their impact with respect to how they contribute to commerce.” &nbsp;Daryani further commented, “We have put together a team of specialists that have mastered the art of shopper and experiential marketing across markets. In Mike, we see the leadership and experience to make M&amp;C Saatchi Shopex one of the most profitable verticals of our business, while delivering value to our clients at many multiples over their investments”. &nbsp;On his appointment. Mike Forster, Managing Director, M&amp;C Saatchi Shopex, said, “I was seduced by the stupendous growth story of M&amp;C Saatchi Indonesia, and was eager to be a part of it. Indonesia is far behind its consumers’ expectations around brand experience, and I’m here to pioneer a new commerce and brand experience movement in the country through M&amp;C Saatchi Shopex. With the growth potential in South East Asia’s biggest economy, in a country of 171 million internet users that loves its malls too, now is the perfect time to launch our commerce-focussed specialisms.”&nbsp; &nbsp;Moray MacLennan, Global CEO and Chairman, M&amp;C Saatchi Group, commented, “Indonesia has been one of our best performing businesses. Innovation and capacity creation has been key to their growth. The launch of M&amp;C Saatchi Shopex delivers on our commitment to offer connected creativity to our clients.” &nbsp;The scope of services from M&amp;C Saatchi Shopex includes: Shopper strategy, retail design and production, shopper technology, planogramming, interactive display technology, events and activation, metaverse solutions, ecommerce integration (O2O) as well as shopper performance research and analytics, among others.The agency has developed a proprietary tool that measures the “Experience Gap” in consumer journeys across omnichannel landscapes for any given brand. Through its services, the agency aims to create a net-zero experience gap, where consumers experience delight through synergies in their brand experience. Measures of success, according to the agency, are metrics that improve the Net Promoter Scores (NPS) after every brand interaction, as well as improved ROAS, as every brand experience translates to commerce.Through this vertical, we will work with retailers and ecommerce platforms on the supply side, and with brands on the demand side.&nbsp;Shopex already has a network of 0ver 60 execution partners, including 20 partners that cover all 34 provinces across Indonesia, with the ability to provide 24/7 brand support in nation-wide outreach programs. To date, 17 shopper technology partners have empanelled themselves into M&amp;C Saatchi Shopex’s roster.&nbsp;

Introducing Shopex, Our New Shopper Marketing and Brand Experience Specialism

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The gourmet burger scene in Kuwait is booming. Which should be great for a brand like <a href="https://www.linkedin.com/company/burger-king/">Burger King</a>, except it was becoming increasingly difficult to be heard amongst the sea of new competitors. We needed something to cut through the noise for BK's new premium range Golden Edition. Something that would genuinely resonate with Kuwaitis. We couldn't just rely on foodies or food influencers to put us in the game, we knew we had to go two steps further. So M&amp;C Saatchi UAE shifted the narrative from foodies to the biggest experts in premium goods that the Kuwait knows: gold experts. The only people who can authentically judge what’s gold. And what’s not. The campaign aligns to our new creative platform 'Approved by Experts', and in using a local gold expert from the traditional gold souk exposes our audience to content that highlights their local insights and traditional aesthetics, giving the brand and product an edge over other gourmet options.To bring the story of the King of the Gold Souk to life, Burger King had to create its own little Kuwaiti corner in a traditional Lebanese street, and while we were all ready to immerse themselves in this golden universe, Damiano (the director) got covid, so the team had to build a Phil Dunphy-style robot to walk him around the set, which was hilarious. Needless to say, the whole production process was a lot of fun, and finding the right cast for each character got us all swiping right to the best personalities in town.“As creative expats in the region, it was important for us to immerse ourselves in the culture and create content relevant to our audience, but most importantly, one that was close to the heart of all GCC residents, as is the tradition of the Gold Souk.” said Camila Venegas Gomez and Silvia Carreño Vera, our creative team.&nbsp;The film is running in cinemas throughout Kuwait. And the full campaign was launched in mid-July and will run for three months.

Burger King: Harnessing the Power of Gold 

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Millennial and Gen Z new mums are willing to tap into their $20tr spending power on themselves, but what will they spend it on with so few products on the market?For decades, the market has focused on serving new babies and new mums have often been neglected. With an overlooked $46+ billion women's health opportunity, we want to encourage businesses to be part of this change and do better.Lilian Tse (co-founder of Thread - the digital innovation consultancy born out of M&amp;C Saatchi) first noticed the gulf in the way mothers are cared for in Hong Kong vs UK as she expected her second child. Our global network investigated further and uncovered a huge commercial opportunity for ambitious brands. Thread identified three opportunities to illustrate the potential of this space:<ul><li>Hands on help during the first trimester</li><li>Holistic treatments that pamper as well as heal</li><li>Guiding mums on their journey back to fitness, activity, and vitality</li></ul>Thread tested concepts from each of these opportunities with real mums and got overwhelmingly positive feedback. We believe that brands have a huge role to play in growing the new mum economy and we’d love to share our ideas on how we can support our clients to get bold ventures through the business and into the market.<a href="https://www.threadinnovation.io/postpartum-innovation">Read more here</a>

New Mum Economy

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An app that's designed to connect with young people, and their grown-ups, to better understand the value of money.With their own Kit account and prepaid card, kids can manage their own earnings, saving, and spending through fun, experiential learning. Kids can earn money on ‘chores PayDay’, create savings ‘Stacks’, access their money through an ATM and tap their card to make purchases. In Boss Mode, parents have access to sophisticated controls such as spend limits and card and PIN protection, which can be tailored to each child in the family. “Kit has been an amazing experience to be involved in from concept through branding and helping design the digital product too. It’s been a true partnership between Re and the wonderful team at Kit and X15 who challenged us to push our thinking and vice versa" says&nbsp;Andy Thomas, Executive Creative Director at Re

Re team up with Commonwealth Bank to help launch Kit 

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Africa’s first digital domain Africarare, is a 3D virtual reality immersive hub that houses a&nbsp;metaverse marketplace set in Ubuntuland. Ubuntuland will showcase some of the best of African art, fashion, entertainment, sport, tech and creativity and will provide a platform for artists from across the continent to showcase their work.“The unique afro-themed metaverse establishes local representation in a growing global&nbsp;digital universe and will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity,“ says Mike Abel, M&amp;C Saatchi Group South Africa founding partner and CEO.“This aligns with our own very clear commitment to pushing the bounds of South African&nbsp;capabilities and creativity in the work we produce across the continent. We love a good problem as a team, and we believe that creativity is the most significant key to solving these. Creating a virtual home for this is a very natural and fluid extension of our ability to do exactly this,” he says.Investing in the first African metaverse allows M&amp;C Saatchi Abel and its partners access to&nbsp;a global network through social technology designed to remove terrestrial borders and open up trade, collaboration and regional or global partnerships. Beyond just business opportunities and social interaction experiences, M&amp;C Saatchi Abel Ubuntuland unlocks an accessible home for economic opportunities, decentralised access to global creativity and best practice, as well as skills and knowledge sharing.Moray MacLennan, CEO comments: “No one knows precisely what the metaverse will look&nbsp;like when our children are no longer children, but anyone with a slither of imagination knows that it will open a new world of opportunities for our clients, and that they will need our industry’s imagination to make the most of it. Get on board. Now."Ubuntuland is created by Mann Made and will be open to public land sales from 2nd or 3rd&nbsp;quarter of 2022 as the team continue to work on the build for their Afro-futuristic world of proudly local creativity. Together with Mann Made, M&amp;C Saatchi Abel and Africarare will create a cultural, social, and commercial destination for African creativity in the metaverse.“For us it’s all about building a thriving engaged community and ecosystem in Ubuntuland&nbsp;as we develop this new metaverse. We are thrilled to be working with one of Africa and the worlds most talented creative agencies as we focus on unlocking Africa’s best talent and connect Africa to the global digital economy,” says Mann Made Media &amp; Africarare CEO, Mic Mann.This planned inclusive world for African creativity will allow creators to be inspired by -&nbsp;and add to - cultural experiences as well contribute to and profit from various commercial opportunities. The virtual hub is also intended to house the largest collection of African contemporary art from the M&amp;C Saatchi collection, host sport and entertainment experiences, establish an open-source platform to share skills and learnings; and will host workshops from agencies across the M&amp;C Saatchi Group.Central to interacting in the metaverse are Non-Fungible Tokens (NFTs). These digital&nbsp;assets or tradable tokens are created from art, music, videos, pop culture references or unique creative creations that can be bought and sold online. The concept of engaging with and trading on creativity and its value and relevance to individuals is one that is deeply rooted in the agency’s 12+ year run working with South African and international brands. The virtual marketplace will provide the perfect platform for any creative to develop and monetise its creative product as an NFT.“We aim to give Africans the access and resources they need to unlock their creative fire&nbsp;power from the home base of Africa’s digital creative destination – M&amp;C Saatchi Abel Ubuntuland. Using our capabilities as industry leaders, we can enable and empower Africa to grow and flourish on a global playing field,” concludes Abel.

M&C Saatchi enters the Metaverse 

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Pirelli's 150th Anniversary 

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The respective dream teams over at M&amp;C Saatchi Indonesia and M&amp;C Saatchi Performance have been getting their hands on two top awards at the Global Campaign Agency Awards for 2022.Huge congratulations to the teams, thoroughly deserved.&nbsp;

Two awards at Campaign Global awards

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The Return: The New Value Drivers of Travel

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Looking for something else?

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