Porsche: Driven by Dreams

PorscheXOhtani_LA_9.jpg

PorscheXOhtani_Japan_5.jpg

large_PorscheXOhtani_LA_1.jpg

medium_PorscheXOhtani_LA_1.jpg

small_PorscheXOhtani_LA_1.jpg

thumbnail_PorscheXOhtani_LA_1.jpg

PorscheXOhtani_LA_1.jpg

Experience the latest campaign from M&C Saatchi Berlin for Porsche, featuring Shohei Ohtani, one of baseball’s most exceptional athletes.

See more news from M&amp;C Saatchi Group <a href="https://mcsaatchi.com/change">here</a>.

M&amp;C Saatchi Group, the world’s largest independent creative network, has announced our transformative new&nbsp;strategic proposition,&nbsp;Cultural Power.&nbsp;In today’s world, culture is the driving force behind how people see, think, and act. Brands and organisations who get this, win, and our new proposition sees the group galvanising around the principle of creating and curating&nbsp;Cultural Power&nbsp;for its clients.&nbsp;This prelude sets the stage for a full global rebrand in March 2025, signalling our evolution into a new cultural era.Why Cultural Power?&nbsp;The business of marketing is experiencing seismic change, and CMOs are feeling the&nbsp;pressure. The once-centralised power of traditional media institutions is eroding, as audiences gravitate toward creators, makers, and the vibrant communities they inspire. These decentralised cultural hubs now hold unprecedented influence, reshaping how people discover, engage with, and advocate for brands. Legacy marketing models, built for a bygone era, are faltering in the face of this disruption.&nbsp;We believe a bold new approach is needed to help brands navigate the complexities of this fragmented media landscape and thrive in a world where connection and relevance are no longer optional, but essential.Cultural Power&nbsp;positions the group as the leading force in helping brands shape culture&nbsp;to create a sustainable advantage. We do this through our unique understanding of the forces that impact behaviour and culture, creating bespoke teams with deep specialist expertise to generate and sustain cultural power in line with our clients’ ambitions.“True Cultural Power is capable of impacting society, shaping governments, changing consumer behaviour, building brands, transforming businesses, and starting movements,” said&nbsp;Jo Bacon, CEO, M&amp;C Saatchi UK Group.&nbsp;“It’s the one thing we have always been good at cultivating, and the one thing that all of our clients need in order to have the impact they desire in today’s world.&nbsp;This&nbsp;is Cultural Power – and it’s&nbsp;in the DNA of M&amp;C Saatchi.”&nbsp; From committing global leaders to eradicate polio, launching global beauty juggernaut Sephora in the UK, changing the outcome of the UN’s Plastic Treaty,&nbsp;immersing&nbsp;Heineken&nbsp;into cultural experiences with F1 and UEFA Champions League, campaigning with The Archewell Foundation&nbsp;to improve online safety, to creating an iconic menu experience for McDonald’s -&nbsp;M&amp;C Saatchi&nbsp;has a long and proud history of generating cultural power for some of the world’s leading companies. Our illustrious client roster also includes&nbsp;Disney, Google, Amazon, The White House, adidas, Samsung, Virgin Atlantic, Tesco, Nestle, Absolut, Bulgari, NHS, Barclays, Porsche, Soundcloud,&nbsp;and Unilever.“Cultural Power solves one of the biggest challenges for CMOs: how to create real impact and value in a complicated world,” continues&nbsp;Bacon. “It cuts through complexity and puts the focus back on how to win in the world, what people truly care about, and how to create impact in society.”&nbsp;A Network of Cultural PioneersUnderpinning the new Cultural Power&nbsp;proposition&nbsp;is M&amp;C Saatchi Plus, our integrated operating model, built on an ecosystem of specialist agencies and talent spanning brand strategy, data and analytics, advertising and integrated communications, consulting, digital, innovation, design, PR, sports and entertainment, social advocacy, talent and influencer marketing, customer experience, and media.The model is designed to bring together diverse talent and deep expertise from across its 23 global markets to address clients’ most complex challenge, ensuring that every project delivers maximum cultural and commercial advantage for clients.&nbsp;To complement and add rigour to our creative expertise, we have developed a suite of cutting edge proprietary cultural and customer data tools. These include:<ul><li style="text-align:justify;">Cultural Forces, which maps societal trends and shifts that brands can harness.</li><li style="text-align:justify;">The Cultural Power Index, which tracks the brands and organisations that possess the greatest cultural power.</li></ul>Together, these tools provide evidence-based insights to guide marketers in making impactful, data-driven decisions about where and how to shape culture.Joint global chief creative officers, Rob Doubal and&nbsp;Laurence&nbsp;Thomson, said: “Possessing Cultural Power is key to any brand or business looking to exert influence&nbsp;and make change.&nbsp;“Whether in marketing, business, or public affairs, cultural power is really the only currency that unlocks behaviours and commercial outcomes that enable clients to make the changes they want to see in the world. We can’t wait to unleash the creativity across the group’s specialisms in order to create cultural power for our clients worldwide.”Global roll-out&nbsp;The soft launch of the Cultural Power&nbsp;proposition&nbsp;is a preview of the full-scale rollout planned for 2025, our 30th&nbsp;anniversary. The global launch in March will include a revitalised M&amp;C Saatchi visual identity and website, underscoring our commitment to leading in a world where culture shapes success.“Our global launch will mark a milestone for M&amp;C Saatchi,” said global CEO,&nbsp;Zaid Al-Qassab. “This is more than a new&nbsp;proposition&nbsp;- it’s a whole new way of working, one that ensures our clients stay ahead by being at the forefront of culture.&nbsp;The more ways we can create cultural power in the world, the more power we can create for your brand.”

M&C Saatchi Group Kickstarts New Era of Cultural Power

large_Cutl Power 2.jpg

medium_Cutl Power 2.jpg

small_Cutl Power 2.jpg

thumbnail_Cutl Power 2.jpg

Cutl Power 2.jpg

Read more thought leadership from M&amp;C Saatchi Group&nbsp;<a href="https://mcsaatchi.com/change">here</a>.

Penned by our global team of passion specialists across strategy, creative, events, social, influencer, partnerships and PR, the latest issue is about Togetherness, a key theme across the summer’s biggest cultural moments. &nbsp;Fancom, a portmanteau of ‘fan’ and ‘community’, is a term we introduced at the beginning of the year to represent our shift away from marketing to fans as homogenised groups and into a more nuanced approach that offers a better understanding of how to connect to today’s more discerning, and more nuanced, consumer while also offering concentric growth opportunities by inviting more communities in.&nbsp;&nbsp;<a href="https://mcs2021.s3.eu-west-2.amazonaws.com/FANCOM_TREND_REPORT_ISSUE_2_231ca2711b.pdf">DOWNLOAD THE REPORT NOW</a>&nbsp;

Fancom Report: The Togetherness Issue

large_1. FANCOM_MCSE.png

medium_1. FANCOM_MCSE.png

small_1. FANCOM_MCSE.png

thumbnail_1. FANCOM_MCSE.png

1. FANCOM_MCSE.png

M&C Saatchi Sport & Entertainment UK have released a second Fancom trend report, reflecting on the 2024 summer of sport and culture. 

Our award-winning marketing agency, M&amp;C Saatchi Sport &amp; Entertainment, has announced a significant upweighting to its leadership team alongside a pivotal hire in the cultural impact space. The appointments come in the wake of the most successful year to date with revenues up 20% year on year.Four Managing Partners, Lois Kettlewell, Jenny Mitton, Nicola Murray and Ross Watson, have been appointed from within to drive the agency’s continued trajectory of growth. Jenny Mitton and Ross Watson will oversee the agency’s sport team with Lois Kettlewell and Nicola Murray running the Entertainment division. They will also steer key areas of the business such as women’s sport, production, experiential, social &amp; creative output. The partners join the SLT and report into UK CEO, Jamie Wynne-Morgan.The newly created role, Head of Cultural Impact, sees the exceptional Bukola Garry join the business from Adam&amp;Eve. Garry brings a wealth of strategic &amp; behavioural change experience to the agency. She will lead the agency’s ‘Step Up’* offer and integrate diversity and inclusion across the agency’s output, continuing the agency’s commitment to making passions more inclusive. The agency has long delivered purpose-led campaigns including Coca-Cola’s <a href="https://mcsaatchi.com/change/work/coca-cola-premier-league">‘Where Everyone Plays’</a> campaign, <a href="https://mcsaatchi.com/change/work/barclays-football">‘It All Starts with a Chance’</a> with Barclays and most recently Absolut's culture campaign, <a href="https://mcsaatchi.com/change/work/absolut-choir">‘The Absolut Choir’,</a> which raised the volume of topics including body positivity, disability awareness and trans rights.UK CEO, Jamie Wynne-Morgan comments: ‘This is a really exciting time for us an agency; welcoming in a new era of leadership, creating a defining Cultural Impact role, and growing our powerhouse team of passion specialists. As a discipline neutral, passion marketing agency, our offering for clients is constantly evolving as we tap into new areas of growth. The elevation of the four partners, accompanied by Bukola, reflects this, as we continue to push the boundaries of our creativity and remain the leading passion marketing agency in our space’.M&amp;C Saatchi Sport &amp; Entertainment was this year awarded Sport Industry’s Agency of the Year for the seventh time, UK Sponsorship Large Agency of the Year for the third time and ranked amongst Europe’s Top 50 Inspiring Workplaces. Its client list now tops 60 global brands, with retained clients including adidas, Absolut, Barclays and Heineken. As a result of an impressive haul of new business wins, the agency doubled its profit in 2022 and has since grown its team from 65 to over 100 staff.&nbsp;See more new from M&amp;C Saatchi Group <a href="https://mcsaatchi.com/change">here</a>.

New Leadership Team and Cultural Impact Hire for M&C Saatchi Sport & Entertainment London

large_M&C S&E NEW LEADERSHIP (1).jpg

medium_M&C S&E NEW LEADERSHIP (1).jpg

small_M&C S&E NEW LEADERSHIP (1).jpg

thumbnail_M&C S&E NEW LEADERSHIP (1).jpg

M&C S&E NEW LEADERSHIP (1).jpg

Lois Kettlewell, Jenny Mitton, Nicola Murray and Ross Watson promoted to Managing Partners with Bukola Garry joining as Head of Cultural Impact.

large_S&E new.jpg

medium_S&E new.jpg

small_S&E new.jpg

thumbnail_S&E new.jpg

S&E new.jpg

An app that's designed to connect with young people, and their grown-ups, to better understand the value of money.With their own Kit account and prepaid card, kids can manage their own earnings, saving, and spending through fun, experiential learning. Kids can earn money on ‘chores PayDay’, create savings ‘Stacks’, access their money through an ATM and tap their card to make purchases. In Boss Mode, parents have access to sophisticated controls such as spend limits and card and PIN protection, which can be tailored to each child in the family. “Kit has been an amazing experience to be involved in from concept through branding and helping design the digital product too. It’s been a true partnership between Re and the wonderful team at Kit and X15 who challenged us to push our thinking and vice versa" says&nbsp;Andy Thomas, Executive Creative Director at Re

Re team up with Commonwealth Bank to help launch Kit 

medium_x15-kit.jpeg

small_x15-kit.jpeg

thumbnail_x15-kit.jpeg

x15-kit.jpeg

Africa’s first digital domain Africarare, is a 3D virtual reality immersive hub that houses a&nbsp;metaverse marketplace set in Ubuntuland. Ubuntuland will showcase some of the best of African art, fashion, entertainment, sport, tech and creativity and will provide a platform for artists from across the continent to showcase their work.“The unique afro-themed metaverse establishes local representation in a growing global&nbsp;digital universe and will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity,“ says Mike Abel, M&amp;C Saatchi Group South Africa founding partner and CEO.“This aligns with our own very clear commitment to pushing the bounds of South African&nbsp;capabilities and creativity in the work we produce across the continent. We love a good problem as a team, and we believe that creativity is the most significant key to solving these. Creating a virtual home for this is a very natural and fluid extension of our ability to do exactly this,” he says.Investing in the first African metaverse allows M&amp;C Saatchi Abel and its partners access to&nbsp;a global network through social technology designed to remove terrestrial borders and open up trade, collaboration and regional or global partnerships. Beyond just business opportunities and social interaction experiences, M&amp;C Saatchi Abel Ubuntuland unlocks an accessible home for economic opportunities, decentralised access to global creativity and best practice, as well as skills and knowledge sharing.Moray MacLennan, CEO comments: “No one knows precisely what the metaverse will look&nbsp;like when our children are no longer children, but anyone with a slither of imagination knows that it will open a new world of opportunities for our clients, and that they will need our industry’s imagination to make the most of it. Get on board. Now."Ubuntuland is created by Mann Made and will be open to public land sales from 2nd or 3rd&nbsp;quarter of 2022 as the team continue to work on the build for their Afro-futuristic world of proudly local creativity. Together with Mann Made, M&amp;C Saatchi Abel and Africarare will create a cultural, social, and commercial destination for African creativity in the metaverse.“For us it’s all about building a thriving engaged community and ecosystem in Ubuntuland&nbsp;as we develop this new metaverse. We are thrilled to be working with one of Africa and the worlds most talented creative agencies as we focus on unlocking Africa’s best talent and connect Africa to the global digital economy,” says Mann Made Media &amp; Africarare CEO, Mic Mann.This planned inclusive world for African creativity will allow creators to be inspired by -&nbsp;and add to - cultural experiences as well contribute to and profit from various commercial opportunities. The virtual hub is also intended to house the largest collection of African contemporary art from the M&amp;C Saatchi collection, host sport and entertainment experiences, establish an open-source platform to share skills and learnings; and will host workshops from agencies across the M&amp;C Saatchi Group.Central to interacting in the metaverse are Non-Fungible Tokens (NFTs). These digital&nbsp;assets or tradable tokens are created from art, music, videos, pop culture references or unique creative creations that can be bought and sold online. The concept of engaging with and trading on creativity and its value and relevance to individuals is one that is deeply rooted in the agency’s 12+ year run working with South African and international brands. The virtual marketplace will provide the perfect platform for any creative to develop and monetise its creative product as an NFT.“We aim to give Africans the access and resources they need to unlock their creative fire&nbsp;power from the home base of Africa’s digital creative destination – M&amp;C Saatchi Abel Ubuntuland. Using our capabilities as industry leaders, we can enable and empower Africa to grow and flourish on a global playing field,” concludes Abel.

M&C Saatchi enters the Metaverse 

large_FbLITw_M&C Saatchi Abel enters the metaverse.png

medium_FbLITw_M&C Saatchi Abel enters the metaverse.png

small_FbLITw_M&C Saatchi Abel enters the metaverse.png

thumbnail_FbLITw_M&C Saatchi Abel enters the metaverse.png

FbLITw_M&C Saatchi Abel enters the metaverse.png

medium_abel_D0w9EtG.png

small_abel_D0w9EtG.png

thumbnail_abel_D0w9EtG.png

abel_D0w9EtG.png

Pirelli: Power is Nothing without Control

medium_Pirelli.png

small_Pirelli.png

thumbnail_Pirelli.png

Pirelli.png

M&C Saatchi Thinks

large_3D-World-Thinks-Pink.jpg

medium_3D-World-Thinks-Pink.jpg

small_3D-World-Thinks-Pink.jpg

thumbnail_3D-World-Thinks-Pink.jpg

3D-World-Thinks-Pink.jpg

large_Light_Off_Bulb_16_9_text_830e412d6c.jpeg

medium_Light_Off_Bulb_16_9_text_830e412d6c.jpeg

small_Light_Off_Bulb_16_9_text_830e412d6c.jpeg

thumbnail_Light_Off_Bulb_16_9_text_830e412d6c.jpeg

Light_Off_Bulb_16_9_text_830e412d6c.jpeg

Minderoo Foundation: The Plastic Forecast

The Plastic Forecast Mobile website.jpeg

The Plastic Forecast - Paris OOH.jpeg

large_The Plastic Forecast.jpg

medium_The Plastic Forecast.jpg

small_The Plastic Forecast.jpg

thumbnail_The Plastic Forecast.jpg

The Plastic Forecast.jpg

In partnership with Minderoo Foundation we have created a disturbing new weather forecast to make fossil-fuel plastics history.

We are a creative solutions company,
like no other.

Porsche: Driven by Dreams

M&C Saatchi Group Kickstarts New Era of Cultural Power

Fancom Report: The Togetherness Issue

News

M&C Saatchi Group Appoints Nadja Bellan-White as CEO, North America

M&C Saatchi Sport & Entertainment announces Middle East expansion

Meta: Teen Accounts

NHS England: Doesn't seem like much

PUMA: Play The City

Bowers & Wilkins: Global launch of Pi8 and Pi6 True Wireless earbuds

Australian Red Cross Lifeblood: Life is the Reason

We are a creative solutions company, like no other.

Porsche: Driven by Dreams

M&C Saatchi Group Kickstarts New Era of Cultural Power

Fancom Report: The Togetherness Issue

News

M&C Saatchi Group Appoints Nadja Bellan-White as CEO, North America

M&C Saatchi Sport & Entertainment announces Middle East expansion

Meta: Teen Accounts

NHS England: Doesn't seem like much

PUMA: Play The City

Bowers & Wilkins: Global launch of Pi8 and Pi6 True Wireless earbuds

Australian Red Cross Lifeblood: Life is the Reason

We are a creative solutions company,
like no other.