From Belief to Action - Ramadan 2022

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The work picked up Golds in the following categories:<ul><li>David vs. Goliath.</li><li>Small Budgets - Services.</li><li>Travel &amp; Tourism:&nbsp;(the only winner for the category this season - no bronze or silver winners)</li></ul>The work was truly a Group effort - created by SS+K (part of the M&amp;C Saatchi Group), M&amp;C Saatchi London, M&amp;C Saatchi Talk, and M&amp;C Saatchi Sport &amp; Entertainment.When the world went into lockdown, people went stir crazy. A conventional tourism campaign would only feed frustration. Iceland, tourism-dependent and mired in global recession, offered an outlet to the claustrophobic masses: an opportunity to release primal screams in Iceland's vast natural landscapes. This offer of catharsis triggered an explosion! Dramatic increases of searches on Expedia and Icelandair testify to the power and timeliness of this effort, which unleashed more than enough pent-up energy and desire for Iceland to surge to the #1 desired destination.We got 200% more people to scream into the website than forecasted and generated 15x our target coverage, by reaching 2.7B people. So almost half the world.And we did this all whilst being outspent 8-1 by competitors.&nbsp;Watch the case study here:<a href="https://vimeo.com/585819699">https://vimeo.com/585819699</a>&nbsp;

Looks Like We Won 3 Effies 

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A campaign that speaks the language of authenticity and tells us about a day-in-the-life of our protagonist in the unmistakable backdrop of the city of Los Angeles: from his purchase of fresh coffee beans in the morning until his return home. It culminates in the moment where he can finally prepare and enjoy his fresh and “Perfetto” coffee beverage thanks to the impeccable execution of his De’ Longhi fully automatic coffee machine.&nbsp;The campaign also owes its elegance and its cinematographic flavour to the collaboration of a number of Oscar-winning talents: film director Damien Chazelle, the cinematographer Linus Sandgren and the music composer Justin Hurwitz – all part of the ‘La La&nbsp; Land’ adventure.&nbsp;&nbsp;The campaign’s photos were shot by the photographer, Lachlan Bailey.&nbsp;“Being able to respect and enhance the identity of a historic, solid, family-rooted but at the same time international company like De’Longhi, while getting the most from a superstar like Brad Pitt and a top-level&nbsp; production team: this is the objective proudly reached by M&amp;C SAATCHI Milano and the De’ Longhi team, a ‘Perfetto Team’”, says M&amp;C SAATCHI’s CEO Carlo Noseda.&nbsp;Created by Angelo Ratti and Cristina Marra under the executive creative direction of Vincenzo Gasbarro and Luca Scotto di Carlo, the campaign was shot in cooperation with Superprime in Los Angeles last March, finalized in Milan by the production company Utopia, and with its declinations it works synergically on TV, print, outdoor, digital and social (where it also had a pre-launch teaser phase) before finally reaching the points of&nbsp;sale.&nbsp;

Delonghi Perfetto

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Rob Shepardson of SS+K New York examines what lessons modern-day marketers can take from Joe Biden’s purpose-driven election campaign.

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Jesse Lingard poses with two smiling football fans. 

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Optus 'Yes' logo interwoven with a faceless crowd with their hands in the air. 

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M&C Saatchi Abel

In just two weeks the campaign drove over 1 million views and over 100,000 new users

Uptiking results

TikTok: What makes you Tic?

Clipping from the TV ad, showing a TikTok page with a man posing. Text is printed over the top of the image which reads 'Artistic?'

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Clipping from the TV ad. A woman stands with a microphone and the text printed over the top reads 'be poetic'. 

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We may not be able to celebrate at the same lavish ceremonies as previous years but we’re incredibly proud to win an award in such difficult times as we continue to challenge what’s next for digital media.As the world has turned upside down, the team has continued to work hard and deliver an excellent service for their clients. Navigating a difficult period with agile strategies and efficient spend, they kept our clients’ confidence which was reflected in media spend. Being measurable, accountable, and effective has kept their campaigns at the backbone of world-leading brands.James Shepherd Managing Director, EMEA, said:“In difficult circumstances, we’ve continued to deliver excellent service and achieve remarkable results for our clients, all while supporting each other. We remain industry leaders and I couldn’t be prouder of how we’ve done it.”The European Agency Awards celebrate creative, design, digital, marketing, advertising, media, and public relations agencies across Europe. The judging panel featured leading in-house professionals in marketing, communications, advertising, and digital from some of Europe’s biggest and best brands.This award follows the success of Performance’s EDF campaign earlier in the year at The Drum Marketing Awards and The Drum Digital Advertising Awards. You can read about that award win <a href="https://www.mcsaatchiperformance.com/news/winners-at-the-drum-digital-advertising-awards-and-marketing-awards/">here</a>.

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

A hand throwing a glass of champagne filled with glitter

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Though open to all, M&amp;C Saatchi want to also ensure under-represented groups have access to training, opportunities and rewarding entrepreneurial careers. In particular:<ul><li>Black Women</li><li>Women of Colour</li><li>Young people 16- 25</li></ul>&nbsp;Our current classes are:<ul><li>Business Planning</li><li>Getting Started with Digital Marketing</li><li>Wellbeing at Work</li><li>Business Finance Essentials</li></ul>&nbsp;Click the link to find out more about how you can get involved. &nbsp;<a href="https://mcsaatchischool.sky.com/">https://mcsaatchischool.sky.com/</a>

Saturday School

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Akil Benjamin - founder of Saturday School

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It took longer than some predicted. And it was less of a repudiation than many of us had hoped.But Joe Biden won the election, with more votes than any president in history. He beat an incumbent president whom many of us underestimated, again. Trump’s grip on his faithful is strong (he won the second-most votes ever). He held his base, and did well with voters Democrats too often take for granted (Black men, Hispanics). Democrats, especially in the House, would do well to study this election carefully, with humility. Despite all this, Joe Biden manufactured a win that arguably no other Democratic candidate could’ve pulled off. So what can we learn?<h2>Hope beats fear; values beat cynicism</h2>Biden identified and channeled the fundamental emotional truth of a majority of Americans: We are suffering, we need it to stop, and we can do better than the vitriol, incompetence and immorality oozing from the White House.<h2>Discipline and courage</h2>Biden stayed on message from his May 2019 announcement to this moment, a mark of successful presidential campaigns. His introductory commercial called on us to restore the soul of the nation. Biden stayed with this message through a dark winter, when other primary candidates caught fire. Bravely, Biden resisted the pressure to change his appeal, and it paid off.<h2>Authenticity, always</h2>Biden was Biden, and he seems built just for this moment. Our deep divisions, our economic suffering and our systemic racism set the table for an empathetic man whose family tragedies taught him what too many Americans know: It is darkest before the dawn. As our former boss David Axelrod said, Biden was “culturally inconvenient” for Trump. Scranton wasn’t a line, but his DNA, reflecting his compassion and lack of pretension.<h2>Differentiate, differentiate, differentiate</h2>Everything Biden did contrasted with Trump: on science and the truth; on jobs and healthcare; on socially distanced, small rallies and mask-wearing; on voting by mail or in person; on respect for those with different views.<h2>Inoculate against your weaknesses</h2>Biden’s team knew his weaknesses and addressed them. During the marches in the street last summer, Biden supported the protesters while condemning violence. Trump attacked Biden as captive to the left, but Biden wouldn’t have it: “Do I look like a socialist?!” Biden’s basement campaign minimized the chances of gaffes, but also gave Trump the stage alone during White House COVID briefings, where he self-immolated.<h2>Neutralize your opponent’s strengths</h2>Trump’s strongest card was the pre-COVID economy. After the economy tanked, many voters still gave him the benefit of the doubt, thinking if he did it once, he could do it again. But Biden took that card away with a comprehensive, detailed plan and marketed it aggressively.<h2>Expand to new markets and demographics</h2>Biden’s coalition was bigger than any Democrat in recent memory. He attracted suburban voters, young voters, independents and seniors more than Obama did while keeping his base. He made peace with the left, at least for now. His coalition stretched from AOC to Cindy McCain, a remarkable feat. In the face of Trump’s barrage, Biden ran the ultimate purpose-driven campaign. He set a compelling vision, draped it with values and infused it with substance. In an age of unspeakable despair and anxiety, he invited us to jump on board and believe again. Over 74 million of us did, joyfully.

How Biden ran the ultimate purpose driven campaign

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The work was awarded in the Sustainable Development Goals category, the first of the kind to ever be awarded to an Indonesian agency, and was also the only Lion awarded to an Indonesian agency this year.&nbsp;‘Stop Child Marriage’ was developed for the Indonesian Family Planning Association (PKBI), a non-governmental organisation that works across 26 provinces to improve women’s access to health, decrease the rate of maternal mortality and tackle the pernicious impacts of child marriage. The campaign encourages everyone to continue to fight against gender inequalities, actively challenge stereotypes, combat bias and celebrate achievements to improve women’s rights; and crucially, let children be children.The campaign aimed to drive awareness on social media using the hashtag&nbsp;#StopChildMarriage,&nbsp;and also deploying out-of-home in strategic locations along with video advertisements. According to UNICEF, 1 in 9 married Indonesian women and 12 million girls worldwide are married off before the age of eighteen each year. Their vulnerable position as child brides leads to an increased likelihood of domestic violence, maternal mortality, and decreased access to education and employment.The campaign amplification coincided with International Women’s Day (8 March) and fell against the backdrop of the Indonesian Parliament amending its marriage laws by increasing legal consent from 16 to 19 in September 2019; a move universally welcomed, including by the United Nation’s chief child rights body, UNICEF.Anish Daryani, CEO, M&amp;C Saatchi Indonesia, said: “At M&amp;C Saatchi Indonesia, we are putting our weight behind this social issue and showing our commitment to address child marriage in Indonesia by raising awareness about it.&nbsp;Child marriage deprives the girl child of a normal childhood and the basic right to education. It robs them of their innocence and an opportunity to become contributors to society at large. Society needs to nurture a culture, environment, and practices which encourage kids to remain kidsWatch the campaign <a href="https://www.youtube.com/watch?v=sI0wpOGJL1Q">here</a>.

Jakarta win Cannes Lions 

Box explaining the results of the campaign '100,000 people reached. 3,000 + conversations. 4269 new vounteers. 3mill impressions. Indonesian govt changed their law on child marriage'

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Text on screen reading 'Cannes Lions Winner M&C Saatchi'

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However, the star of the show has been the Heineken Star of the Match, awarded to the best player of every EURO 2020 game in a fully branded setting, with Heineken guests getting an up-close view of the handover.&nbsp;And players, clubs, and fan sites can't get enough of the imagery. Even Cristiano Ronaldo posted his Star of the Match photo to his 399M Instagram followers.&nbsp;The first week alone has driven massive results:&nbsp;<ul><li>49 posts across UEFA Twitter, Instagram and Facebook</li><li>31.9M total impressions</li><li>1.1M total engagements</li><li>9.8M views on video content</li><li>3.57% engagement rate</li><li>8/17 players posted their SOTM photo on their socials including Cristiano Ronaldo, to his 399M IG followers</li><li>424M combined reach</li><li>2.4M engagements</li></ul>

Making Heineken the 'Star of the Match'

Christiano Ronaldo holding a 'Star of the Match' award in front of a Heineken branded board

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The&nbsp;Global&nbsp;Fund&nbsp;is the biggest and most impressive organisation nobody has ever heard of – they invest more than US$4 billion a year to support programs run by local experts in more than 100 countries, and have saved over 38 million lives in the process.&nbsp;In a year where organisations were fighting for resources, and as a player in an increasingly crowded&nbsp;sector that looks and sounds the same, the&nbsp;Global&nbsp;Fund&nbsp;needed to quickly shift perceptions and differentiate itself to be more visible and effective.&nbsp;M&amp;C Saatchi World Services and Re&nbsp;joined forces to evolve the&nbsp;Global&nbsp;Fund's brand, creating an identity that reflects their dynamism, scale and resolute spirit to&nbsp;ultimately drive their mission to defeat HIV, TB and Malaria.&nbsp; The work is already creating waves with some major global players in the sector - including Bill Gates who liked it so much he gave it a retweet.

The Global Fund 

Woman poses with blue, red, yellow polka dots intertwined with her image. 'The Global Fund' Logo sits in the top right hand corner.

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SS+K

M&C Saatchi London

M&C Saatchi Sport & Entertainment North America

M&C Saatchi Talk

Tourism Iceland: Looks Like You Need an Adventure

Rapper Cell7 poses in front of a volcano, wearing Icelands 'Sweatpant Boots'.

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Text placed over background of some rocks and a waterfall. Text reads 'Looks like You Need an Adventure. Iceland Invites you to turn your lockdown sweatpants into sweatpant boots for your first big post-pandemic adventure' 

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GoGoSoho

Series of 'GogoSoho' posters on a London street.

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Born as a mobile agency in 2006 at the beginning of the smartphone revolution which went on to revolutionise how we work, play, and interact with each other, M&amp;C Saatchi Performance existed to help brands reach their audience and grow through mobile. By the end of their first decade, mobile had become the primary touchpoint, central to any digital strategy. When the world changed the way it consumed media, they changed with it. 15 years later, M&amp;C Saatchi Performance is an agency built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times. Their strategy is led by human insight and a human approach to digital media, helping clients connect brands to today’s connected consumers, wherever they are. Its innovative strategies are underpinned by data, compelling creative and informed media buying to deliver growth for your business.M&amp;C Saatchi Performance have offices in the UK, USA, India, Singapore and Australia, as well as access to the agility of the M&amp;C Saatchi Group, work with clients such as Audible, Bethseda, Pokemon, Halodoc, Myntra and ZipCar.&nbsp;Recently, the agency has won Effective Mobile Marketing’s Agency of the Decade 2020, European Media Buying Agency of the Year 2020 (for the 7th time) and Marketing Magazine’s Agency of the Year 2021.

M&C Saatchi Performance turns 15

blue background with 15 years written in bold white letters and two bunches of balloons on strings

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Led by Richard Morewood, CEO of M&amp;C Saatchi Asia; Anish Daryani, CEO of M&amp;C Saatchi Indonesia; Lara Hussein, CEO of M&amp;C Saatchi Malaysia; and Kabeer Chaudhary, managing director of M&amp;C Saatchi Performance APAC, the Hub will make M&amp;C Saatchi Group more agile and integrated across the region, and more importantly, give clients access to expertise and depth of talent from across the region.The Southeast Asia Hub will include experienced, creative and strategic leaders from the 3 offices and will be further augmented by specialist divisions: Clear and The Source and supported by a team of over 200 experts in advertising, digital, social, e-commerce, research, performance, and consulting.Morewood, M&amp;C Saatchi Asia CEO said: “We have re-imagined our Southeast Asia business model by pooling in skills and resources across markets as well as our expertise areas in strategy, creative, performance marketing, research, and production to service our clients.”With the SEA Hub, our clients will have access to brilliant minds across the region as we help them navigate, create and lead meaningful change.”The Hub will also work closely with its media buying agency, M&amp;C Saatchi Performance, to offer integrated services to marketers who are looking for end-to-end services in the digital realm.Performance APAC MD, Kabeer Chaudhary stated “There is a growing trend among marketers who are rebundling their pitches with an aim to develop 360-degree solutions for their branding and performance campaigns. With the launch of the SEA Hub, marketers will be able to borrow from a range of specialisms and expertise, extensive market knowledge, and regional synergies across APAC.”Moray MacLennan, CEO of M&amp;C Saatchi said: “The setting up of M&amp;C Saatchi SEA reflects the changing needs of clients across this most dynamic of regions. The offer is of world-class capabilities and leadership, across the entire marketing landscape, delivering solutions at pace.”The Hub is effective immediately.Lara Hussein, CEO of M&amp;C Saatchi Kuala Lumpur added “Diversity is the mother of creativity and is arguably one of the most important ingredients to spur creative thinking. We all know diverse teams produce richer creative results and greater innovation than all members from the same background. For the SEA hub our philosophy is about diversity of thought, our strengths and capabilities, as well as creative and critical thinking of a team comprising talented individuals with varying skills, education, background, age, and culture to produce richer and inspiring ideas to build upon. This is what makes us different and creatively strong.”Anish Daryani, CEO of M&amp;C Saatchi Jakarta said “M&amp;C Saatchi has built an exceptional talent pool across Singapore, Malaysia and Indonesia, and now we have the opportunity to make them accessible to clients across the region. This multi-disciplinary expertise coupled with the solid leadership in each of our markets makes us a truly integrated agency network.

M&C Saatchi Group Announces New Southeast Asia Hub

Anish Daryani, Kabeer Chaudhury, Lara Hussein, Richard Morewood

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Looking for something else?

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