Madina and Ali will report into M&amp;C Saatchi’s Asia CEO, Richard Morewood, and will be responsible for strengthening the agency’s integrated communications offering with a vision to rebuild it into a digital-first, Web3-ready outfit. Working as part of the Southeast Asia hub, a key focus for them will be to identify and develop the right people and partnerships to deliver impactful brand storytelling and innovative solutions across every touchpoint.&nbsp;Madina joins the agency from R.S.V.P PR &amp; Lifestyle Communications Agency, where she served as a Managing Director and was responsible for building the agency’s luxury clients portfolio and overseeing operations in Singapore &amp; Malaysia. Prior to this she has had stints at Grey Group and McCann working on clients that include Qatar Airways, Hotels.com, BIRLA Group, Coca Cola, COTY, Luxasia, Leica, YTL Hotels, HUGO BOSS and WWF. In her career stretching advertising, PR and communications, Madina has won her agency their 1st Effie and scored personal awards such as Institute of Advertising Singapore (IAS) “Upstart of the Year Award”.Ali comes to M&amp;C Saatchi with over 20 years of experience in the marketing and communications industry across SEA and the Middle-East. He has worked at multiple international agencies including BBDO, JWT, Grey and RAPP. Most recently the Chief Creative Officer at Publicis Groupe, he brings with him a strong understanding of the digital landscape and track record of developing inspiring creative ideas leveraging new platforms.&nbsp;During his career, he has worked with a range of clients like Sentosa Development Corporation, KFC, Pizza Hut, GSK, P&amp;G, Lego, MetLife, Nestle and Mondelez. His work has been recognised multiple times at the Cannes Lions,&nbsp; D&amp;AD, One Show, Spikes Asia, Adfest, Effies and Webby.&nbsp;Commenting on the new appointments, Richard Morewood, CEO of M&amp;C Saatchi Asia, said, “I’m so delighted that Madina and Ali are joining M&amp;C Saatchi Singapore. They have an amazing plan for the Agency, combining world class creativity with future thinking digital vision, which will be a real point of difference for clients both in Singapore and as part of the M&amp;C Saatchi Southeast Asia hub”M&amp;C Saatchi CEO, Moray MacLennan adds: “We welcome Madina and Ali who will be hitting the accelerator pedal on our Southeast Asia strategy – digital first, fully integrated, delivering Meaningful Change.”On her appointment, Madina Kalyayeva, said: “As one of the hubs for Asia, Singapore is an important market for M&amp;C Saatchi and I am looking to apply my expertise in PR and integrated communications to craft the right stories for our clients. The foundation of new technologies like Web3 and Metaverse are still being laid, and brands are still exploring the space. We are hoping to put the right expertise - people and partnerships - in place to navigate, create and lead meaningful changes, not just in the real world, but also in the Metaverse.”Ali Shabaz added: “It is truly a fantastic time to be in advertising. There is a buzz in the air and we are seeing amazing, never-before creative opportunities to tell great brand stories. I’m very excited to join the team at M&amp;C Saatchi. The agency has a great culture and strong vision of the future. Working with Richard, Madina and the whole team is going to be inspiring. I think we are definitely looking at some interesting times ahead.”

New Singapore Leadership Team

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Continuing our campaign releases with Visit Iceland, we’ve teamed up with the destination to get travellers talking and laughing again, this time featuring a really special bunch of Horses.&nbsp;Luckily, the horses of Iceland are now trained in corporate communications and can deal with your work whilst you're away.&nbsp;

OutHorse Your Email 

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Work with the brand will include product launches, brand collaborations, programming with music stars, gaming and fragrance campaigns for Unilever-owned men’s grooming and lifestyle brand Axe.&nbsp;Axe grooming products include daily fragrance sprays, deodorants, antiperspirants, shower gels, shampoos and styling products.&nbsp;

Axe names M&C Saatchi Sports  & entertainment North America as AOR 

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An app that's designed to connect with young people, and their grown-ups, to better understand the value of money.With their own Kit account and prepaid card, kids can manage their own earnings, saving, and spending through fun, experiential learning. Kids can earn money on ‘chores PayDay’, create savings ‘Stacks’, access their money through an ATM and tap their card to make purchases. In Boss Mode, parents have access to sophisticated controls such as spend limits and card and PIN protection, which can be tailored to each child in the family. “Kit has been an amazing experience to be involved in from concept through branding and helping design the digital product too. It’s been a true partnership between Re and the wonderful team at Kit and X15 who challenged us to push our thinking and vice versa" says&nbsp;Andy Thomas, Executive Creative Director at Re

Re team up with Commonwealth Bank to help launch Kit 

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Africa’s first digital domain Africarare, is a 3D virtual reality immersive hub that houses a&nbsp;metaverse marketplace set in Ubuntuland. Ubuntuland will showcase some of the best of African art, fashion, entertainment, sport, tech and creativity and will provide a platform for artists from across the continent to showcase their work.“The unique afro-themed metaverse establishes local representation in a growing global&nbsp;digital universe and will open our continent up to significant digital and economic growth opportunities for both talent, clients and industry colleagues to come together to solve business and even societal challenges with creativity,“ says Mike Abel, M&amp;C Saatchi Group South Africa founding partner and CEO.“This aligns with our own very clear commitment to pushing the bounds of South African&nbsp;capabilities and creativity in the work we produce across the continent. We love a good problem as a team, and we believe that creativity is the most significant key to solving these. Creating a virtual home for this is a very natural and fluid extension of our ability to do exactly this,” he says.Investing in the first African metaverse allows M&amp;C Saatchi Abel and its partners access to&nbsp;a global network through social technology designed to remove terrestrial borders and open up trade, collaboration and regional or global partnerships. Beyond just business opportunities and social interaction experiences, M&amp;C Saatchi Abel Ubuntuland unlocks an accessible home for economic opportunities, decentralised access to global creativity and best practice, as well as skills and knowledge sharing.Moray MacLennan, CEO comments: “No one knows precisely what the metaverse will look&nbsp;like when our children are no longer children, but anyone with a slither of imagination knows that it will open a new world of opportunities for our clients, and that they will need our industry’s imagination to make the most of it. Get on board. Now."Ubuntuland is created by Mann Made and will be open to public land sales from 2nd or 3rd&nbsp;quarter of 2022 as the team continue to work on the build for their Afro-futuristic world of proudly local creativity. Together with Mann Made, M&amp;C Saatchi Abel and Africarare will create a cultural, social, and commercial destination for African creativity in the metaverse.“For us it’s all about building a thriving engaged community and ecosystem in Ubuntuland&nbsp;as we develop this new metaverse. We are thrilled to be working with one of Africa and the worlds most talented creative agencies as we focus on unlocking Africa’s best talent and connect Africa to the global digital economy,” says Mann Made Media &amp; Africarare CEO, Mic Mann.This planned inclusive world for African creativity will allow creators to be inspired by -&nbsp;and add to - cultural experiences as well contribute to and profit from various commercial opportunities. The virtual hub is also intended to house the largest collection of African contemporary art from the M&amp;C Saatchi collection, host sport and entertainment experiences, establish an open-source platform to share skills and learnings; and will host workshops from agencies across the M&amp;C Saatchi Group.Central to interacting in the metaverse are Non-Fungible Tokens (NFTs). These digital&nbsp;assets or tradable tokens are created from art, music, videos, pop culture references or unique creative creations that can be bought and sold online. The concept of engaging with and trading on creativity and its value and relevance to individuals is one that is deeply rooted in the agency’s 12+ year run working with South African and international brands. The virtual marketplace will provide the perfect platform for any creative to develop and monetise its creative product as an NFT.“We aim to give Africans the access and resources they need to unlock their creative fire&nbsp;power from the home base of Africa’s digital creative destination – M&amp;C Saatchi Abel Ubuntuland. Using our capabilities as industry leaders, we can enable and empower Africa to grow and flourish on a global playing field,” concludes Abel.

M&C Saatchi enters the Metaverse 

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Pirelli's 150th Anniversary 

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The respective dream teams over at M&amp;C Saatchi Indonesia and M&amp;C Saatchi Performance have been getting their hands on two top awards at the Global Campaign Agency Awards for 2022.Huge congratulations to the teams, thoroughly deserved.&nbsp;

Two awards at Campaign Global awards

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The Return: The New Value Drivers of Travel

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Looking for something else?

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