Footlocker: Driving desirability

How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?

  • Year on year increase

    Foot Locker social followers up 25.6% YOY

  • Above and beyond

    16.3 million average weekly impressions across owned social channels

  • Coverage is king

    We have driven over 5,400 Pieces of coverage secured since Jan 2017, a 21% YOY increase

Creating the collective

During our years of work with Foot Locker, M&C Saatchi Talk have positioned the brand as the gateway to sneaker culture across Europe by seeding the latest products to key influencers in the sneaker community.

In doing so, we have created ‘The Foot Locker Collective’, a hand-picked group of sneakerheads and lifestyle influencers that we have built an exceptional relationship with. We work with them to co-create video content and experiences including an annual pan-European event showcasing all the latest sneakers and an annual sponsorship of London Fashion Week.

A tiered approach

In the last two years alone, M&C Saatchi Talk have worked with over 800 Sneakerheads & lifestyle influencers for Foot Locker, using a tiered approach from paid to organic seeding to drive desirability for the brand across EMEA.

Smashing social & media

Our work with Foot Locker has driven growth across their owned social channels, with their followers increasing 25% YOY and engaging 16.3 million average weekly impressions across owned social channels. All supported by 5,400 Pieces of coverage secured since Jan 2017, a 21% YOY increase.