M&C Saatchi Sport & Entertainment launch new campaign for Kia with global ambassador, Rafael Nadal, ahead of the 2025 Australian Open.
The What’s Your Next Move? campaign for Kia’s Australian Open partnership brought their ‘Movement that inspires’ ethos to life like never before. Captured with Kia’s long-term global ambassador, Rafa Nadal, the content dives into individuals pushing boundaries in different disciplines, from tennis to dance, to climbing, to street art, bringing to life the message – it doesn’t matter what your next move is, so long as you make one.
Client: Kia Motors
Lead Talent: Rafael Nadal, Kia Global Ambassador
Lead Agency: M&C Saatchi Sport & Entertainment
Production: You Are Here
Local Production: Solworks
Director: Joshua VII
DOP: Ziga Zupancic
Music: DLMDD
Sound: Jungle Audio
VO: Sarah Aubrey via Yakety Yak
Edit: Stitch
Post & VFX: Stone Dogs
Colour: Company3
See more work by M&C Saatchi Group here.
