McDonald's: I'm Lovin' It Live

Stormzy, wearing all black, on an illuminated stage with a large Mcdonalds 'M' Arch logo directly behind him and 4 backup singers

McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.


In the driest spell for live music in history, M&C Saatchi Sport & Entertainment set about lifting the mood of the nation during the global pandemic.

  • 12% increase

    in McDonald’s social following

  • 1 million

    app downloads with 6.9 million app visits

  • £11.4 million

    My McDonalds App sales

Giving back to the community


To drive app downloads and build advocacy amongst customers, communities and staff, we set about lifting the nation's spirits by creating a full weekend of live music with sets from the UK’s biggest music stars including Olly Murs, Jess Glynne, Lewis Capaldi and Stormzy.

All performed live from iconic London club Printworks and only available through the McDonald’s app, our exclusive performances captured the attention of the nation.

Bringing life back into music

3 days. 7 performances. 770,000 views.

Our digital first approach and 360 channel execution reached 90% of the population and delivered strong commercial results for McDonalds.

Delivering commercial results


The client even took to Twitter to talk about the team.

“The team at M&C Saatchi Sport & Entertainment were phenomenal. I’ve been blown away throughout with their calmness and professionalism. Genuinely a joy even when the stress peaked…! What a weekend”

  • M&C Saatchi Sport & Entertainment