McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.
In the driest spell for live music in history, M&C Saatchi Sport & Entertainment set about lifting the mood of the nation during the global pandemic.
12% increase
in McDonald’s social following
1 million
app downloads with 6.9 million app visits
£11.4 million
My McDonalds App sales
Giving back to the community
To drive app downloads and build advocacy amongst customers, communities and staff, we set about lifting the nation's spirits by creating a full weekend of live music with sets from the UK’s biggest music stars including Olly Murs, Jess Glynne, Lewis Capaldi and Stormzy.
All performed live from iconic London club Printworks and only available through the McDonald’s app, our exclusive performances captured the attention of the nation.
Bringing life back into music
3 days. 7 performances. 770,000 views.
Our digital first approach and 360 channel execution reached 90% of the population and delivered strong commercial results for McDonalds.
Delivering commercial results
The client even took to Twitter to talk about the team.
“The team at M&C Saatchi Sport & Entertainment were phenomenal. I’ve been blown away throughout with their calmness and professionalism. Genuinely a joy even when the stress peaked…! What a weekend”
