Experience the latest campaign from M&C Saatchi Berlin for Porsche, featuring Shohei Ohtani, one of baseball’s most exceptional athletes.
As part of our mandate for Porsche International Sponsoring, we embarked on a bold campaign featuring one of the world’s most extraordinary athletes—Shohei Ohtani. A true icon in modern sports, Ohtani has not only reshaped Major League Baseball but continues to break historical records, captivating audiences globally with his unmatched skillset. As the only two-way player in the MLB, Ohtani masterfully balances two positions in every game, excelling as both a pitcher and a batter. This rare ability sets him apart as a symbol of versatility and relentless pursuit of excellence—qualities that align perfectly with the Porsche brand.
Much like Porsche’s pioneering spirit in the development of electric sports cars, Ohtani is redefining the limits of his discipline. His unprecedented achievements are not just a testament to personal success but a reintroduction of long-standing traditions into the modern sports world. Ohtani embodies the fusion of innovation and heritage, constantly setting new benchmarks that inspire both fans and fellow athletes alike.
The campaign, brought to life through immersive content production in Los Angeles and Tokyo, is centered around the creative claim “Driven by Dreams.” This message encapsulates both Ohtani’s personal journey and the ethos of Porsche. Ohtani, much like the Porsche brand, is driven by more than ambition—he’s driven by a deeper vision to push boundaries and make dreams a reality. His success is not just a result of raw talent, but of an unwavering dedication to mastering his craft, a story that resonates powerfully with Porsche’s pursuit of perfection in engineering and design.
Through this partnership, Porsche and Ohtani come together to inspire audiences worldwide to dream bigger and pursue their own paths to success. The campaign is not just about celebrating what has been achieved; it’s a call to action, urging others to chase their dreams and embrace the journey, just as Ohtani has done throughout his remarkable career. His story serves as a living manifestation of what it means to be truly driven, a value Porsche shares and champions in every car it designs.
In Shohei Ohtani, we find not just an ambassador, but a kindred spirit, whose relentless drive to excel mirrors Porsche’s own journey of innovation and excellence. Together, they create a narrative that is not just aspirational, but transformational—one that will inspire generations to come.
See more work by M&C Saatchi Group here.
