How do you launch a sports betting brand in one of the most contested categories in South Africa?
Sports betting is one of the most contested categories in South Africa and SuperSportBet needed to break through to the South African audience.
So our team at M&C Saatchi Abel came up with an audacious plan and razor sharp insight to help the brand cut through by presenting the platform as a place where every fan can play too.
Watch the full TVC below.
See more work by M&C Saatchi Group here.
