A new kind of toy store

The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys. But while brick and mortar toy stores are shuttering, children’s imaginations aren’t.

  • Silver Telly, Branded Content Craft-Interactive Video

    Telly Awards

  • Silver Telly, Branded Content General-Children

    Telly Awards

  • Best Interactive Content Series or Piece

    Digiday

Designed for kids, built by adults

Created by Technology Humans and Taste, part of the M&C Saatchi Group, this epic interactive re-imagining of a toy store puts kids in control of their experience. From helping Barbie with her vlog, testing the season’s best toys, and meeting Santa, KidHQ made it possible for kids to explore, discover and play with their favorite toys. All in a setting that inspired the same joy of a toy store - combined with the magic of interactive film.

A new adventure on every floor

KidHQ is a toy store with a different experience on each floor—each supported by different brands, with different objectives. This means KidHQ is a digital campaign AND a digital product at the same time. And with no limit on the number of floors KidHQ can hold, the possibilities are truly endless. Forbes Magazine understood the project, calling it, “a look into the future.”

Pushing it

The results during the holiday were amazing. 90% of completed Toy Reports were sent to parents——the most popular button, The ‘Don’t Push’ button, was pushed 2 million times——and we reached our Holiday Engaged Views goal by Thanksgiving. The industry noticed as well with the following awards:

– Digiday

Silver Telly, Branded Content Craft-Interactive Video – Telly Awards

Silver Telly, Branded Content General-Children – Telly Awards.