The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys. But while brick and mortar toy stores are shuttering, children’s imaginations aren’t.
Silver Telly, Branded Content Craft-Interactive Video
Silver Telly, Branded Content General-Children
Best Interactive Content Series or Piece
Designed for kids, built by adults
Created by Technology Humans and Taste, part of the M&C Saatchi Group, this epic interactive re-imagining of a toy store puts kids in control of their experience. From helping Barbie with her vlog, testing the season’s best toys, and meeting Santa, KidHQ made it possible for kids to explore, discover and play with their favorite toys. All in a setting that inspired the same joy of a toy store - combined with the magic of interactive film.
A new adventure on every floor
KidHQ is a toy store with a different experience on each floor—each supported by different brands, with different objectives. This means KidHQ is a digital campaign AND a digital product at the same time. And with no limit on the number of floors KidHQ can hold, the possibilities are truly endless. Forbes Magazine understood the project, calling it, “a look into the future.”
The results during the holiday were amazing. 90% of completed Toy Reports were sent to parents——the most popular button, The ‘Don’t Push’ button, was pushed 2 million times——and we reached our Holiday Engaged Views goal by Thanksgiving. The industry noticed as well with the following awards:
Silver Telly, Branded Content Craft-Interactive Video – Telly Awards
Silver Telly, Branded Content General-Children – Telly Awards.
Technology, Humans and TasteTechnology, Humans and Taste