M&C Saatchi Sport & Entertainment London bring to life Barclays new brand platform, ‘Here for every goal’, to further solidify Barclays’ association with Wimbledon and level up advantages for fans and customers.
In 2023 Barclays became the Official Banking Partner of The Championships, uniting two iconic British institutions.
Here to bring fans closer to Wimbledon, this summer we served up Wimbledon’s iconic strawberries & cream for free to all Barclays customers, alongside unbeatable rewards and experiences.
In addition to our on-site activations, we created a fully integrated ATL campaign live on OOH, Telegraph print ads, online display and social. Reaching across the UK & US throughout The Championships, we proved that whether you’re at the Wimbledon Grounds or cheering on from home, Barclays is helping you get closer to Wimbledon.
Check out what we got up to below!
See more work by M&C Saatchi Group here.
